Traffic Jam Whopper


Overview

Fast food in slow traffic? Burger King is planning to start a service that delivers its hamburgers to drivers stuck in traffic in China, North America and South America – specifically, the cities of Shanghai, Los Angeles, Sao Paolo and Mexico City. The fast-food giant began a pilot programme in Mexico City last month using an app that recognises voice orders and uses real-time location to bring food to drivers in motion. Burger King will use Google’s traffic reports to spot heavy jams and to set maps for navigation.

[Source: South China Morning Post. 15 May 2019]

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Ian Seed
Author: Ian Seed
Created: 2019-06-12 Modified: 2020-07-03
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