A method for imperceptibly enhancing packaging, images and audio with data that is detected by enabled devices, such as phones, computers, barcode scanners and machine-vision equipment. [Source: Digimarc]

The invisible barcode replaces conventional barcodes with invisible watermark grids. The Global Trade Item Number (GTIN) is encoded and applied - complete with plenty of additional information – to the packaging many times over. While the human eye cannot see the Digimarc Barcode developed by the technology company of the same name, camera scanners fitted with special software capture the product details instantly. This means article number and price are captured without a delay thereby making hitherto unknown communication possible between merchandise, retailers and shoppers. [Source: Interpack News]